About

About

We are driven by purpose.

At IMPULSE, we are convinced that consumers have the best intentions to act in a sustainable way. 

However, due to a lack of time, knowledge and incentive, consumers fail to articulate their sustainable intentions into actions. 

IMPULSE makes socially and environmentally responsible actions as simple and cheap as possible to bridge the gap between consumer’s sustainable intentions and their actions.

We offer highly attractive and low-threshold opportunities for consumers to act in a sustainable way, so that consumers only must act out of self-interest to indirectly support the common interest. We make ‘doing good’ intrinsic to consumer behavior by internalizing sustainability in the products that are offered.

Through sustainable leadership we empower people to take responsibility.

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